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target sustainability @ marrickvilleCase Study 5 - Serendipity Ice CreamCase Studies
Serendipity Ice Cream Summary of businessIce cream manufacturer based in Marrickville. Sustainability VisionSerendipity Ice Cream will take a leadership role in the ice cream manufacturing industry to reduce greenhouse gas emissions. Serendipity Ice Cream has committed to use 100% Accredited Green Power with an increased 5% waste diverted from landfill on previous years and will continue to explore other means of reducing resource consumption. Carbon dioxide emissions from electricity usageSerendipity Ice Cream has committed to 90% reduction on carbon dioxide emissions from electricity for 2009 calendar year relative to the 2007/08 financial year. The total carbon dioxide emissions for the 2007/08 financial year for Serendipity Ice Cream equates to approximately 1,510 tonnes based on the electricity usage for this period. Serendipity Ice Cream currently use 100% Accredited Green Power at the registered office and recently signed a contract to use 100% Accredited Green Power at the factory. Energy efficiency behaviours such as turning off lights off are also practiced. Water Imported from Outside the CatchmentSerendipity Ice Cream has decided not to focus on water for the next financial year, however water used to cool motors in the ice cream manufacturing process is reused and an air cooled ice cream churn has been installed. Waste to LandfillSerendipity Ice Cream has committed to reduce the amount of waste going to landfill by 10% for the 2009 calendar year relative to the 2007/08 financial year. The volume of waste for the 2007/08 financial year was 62 m3, which is 40% of their waste stream. To reduce this waste Serendipity Ice Cream works with suppliers to encourage recyclable packaging. Resource (waste) streams that Serendipity Ice Cream currently recycle include:
57% of the total volume of trade resources (formerly known as waste) generated is recycled. This calculation is based on the bin volumes for both trade waste and recycled materials multiplied by collection frequencies. Additionally, other reusable items, such as Buckets, are sent to Reverse Garbage for them to sell. Serendipity Ice Cream has met target 6, being 60% of trade resources (formerly known as waste) being diverted from landfill. Although a further target of 70% of waste being diverted to landfill has been nominated for 2009. Serendipity Ice Cream has done a considerable amount of work to divert waste from landfill and the remaining waste volume is directly related to output. For this reason the 10% target above will be scaled relative to output volumes. Other Sustainability InitiativesOther sustainability initiatives that Serendipity Ice Cream has implemented include:
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